Writers: Michelle-Nam Fisher—Creative Director, Ashanna Molokwu—Junior Copywriter
Art Director: Drea Schneider—Creative Director
Executive Creative Director: Scott Brown
Brand Manager: Zach Hill
The Ask: When Julie Uhrman came to Battery with her vision to create a NWSL team here in Los Angeles, we knew that we would be facing an exciting challenge: to create something that captured the magnitude of the immense, life changing dream Julie had for not only this city, but for the global sport of soccer.
To honor that dream, we decided to tell the story of the real Los Angeles—a city that is more than the Hollywood sign and Venice Beach, more than Rodeo Drive and the backdrops of some of the greatest films of all time. In doing so, we created a film that weaved together the true meaning of LA: the people who color this city, and the die-hard sports fans that proudly wear the insignia of every team that calls this city home. The people and the fans, united by their love for this city and their love for every game, are the reason Angel City exists.
The film: Welcome to Angel City
Press reception:
“Los Angeles-based creative ad agency Battery started working with Angel City in early 2020 to help the internal team with the development of its brand essence, team naming, and design.”
